Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The way children communicate with their peers, family, and teachers has shifted dramatically thanks to the coronavirus pandemic. But what are the long-term implications for how they socialise, learn, and play? And how are parents and brands mitigating fears around safety and screen addiction?

From stress-baking to gardening to puzzles, there are innumerable hobbies people have tried during lockdown to keep their spirits high and minds occupied. And it turns out these activities have a tangible effect on mental health, creating room for brands to innovate in this space.

With traditional ways of socialising blocked and the stress of the pandemic having a drastic impact on people's mental health, many Britons have embraced the soothing balm of a new or old hobby. But how might an uptick in creativity impact their leisure preferences in the post-pandemic era?

As they try to give their kids playtime that is both fun and productive, parents are looking for toys that educate their little ones as much as they entertain them. Coding Critters offers simple-to-use coding-based toys to teach kids about the basics of coding, without them even realizing it.