The success of TV and films like I May Destroy You and Hand of God show that autofiction is a genre on the rise outside of publishing, appealing to our desires for authenticity, lived experience, and radical honesty. How can brands make the most of this trend in communications?
Kishani Widyaratna is the editorial director of 4th Estate books, under Harper Collins. She was formerly a book editor at Picador Books.
Dr. Melanie Green is the department chair for the Department of Communication at Buffalo University. Her research examines the power of narrative to change beliefs, including the effects of fictional stories on real-world attitudes. Her theory of ‘transportation into a narrative world’ focuses on immersion into a story as a mechanism of narrative influence.
Danny Arter has worked at The Bookseller for 11 years and is now a creative editor. The Bookseller has been an incisive and independent source of business intelligence and analysis for the book trade since 1958.
Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.
