Why are people 'rewilding' their skin?
REPORT
5 Apr 2022
Why are people 'rewilding' their skin?

Throughout the pandemic, skincare companies benefited from consumers having more time on their hands for elaborate self-care routines. As the crisis has abated, people are looking for simple solutions and are moving towards ‘skin rewilding’ – resetting their natural microbiomes while saving time.

Janet Milner-Walker

Janet Milner-Walker is a respected authority in building brands across the beauty, spa, and wellness industry from ‘concept to shelf’. She is the founder and director of Bespoke Advantage, a beauty brand management company based in London, a consultant, a mentor, and a speaker. Over the past 20 years she has built a stellar reputation for providing her expertise to startups and blue-chip companies based in the UK and further afield. Janet speaks at industry events, on webinars and podcasts, and writes for several publications.

Lina Barker

Lina Barker is the marketing director for Black men’s skin and hair care line Aaron Wallace.

Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.