We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

What do people want from low- and no-ABV drink choices? Why are people getting curious about discovering untold food histories? How are meal times changing to meet new priorities in our busy lives? What’s driving the desire for humour in how we think about food and drink?

The label on a can or bottle of beer can be a powerful marketing tool for craft breweries. While styles vary from abstract shapes to retro flair, many brands and enthusiasts have come to cherish animation-inspired designs. But why exactly are British drinkers drawn to this aesthetic?

Dan Murphy, a leading alcoholic retailer in Australia, is opening its first-ever bar that will only sell drinks containing 0.5% alcohol or less. With Gen Zers continuing to minimise their alcohol intake, alcohol-free options are no longer the alternative but their main drink of choice.

Cutting down on alcohol has been on the up for a while, but what about drinkers watching their weight? As pressure mounts on the beverage industry to rein in its appetite for sugary drinks, brands are launching low-cal tipples to help align with drinkers’ health-consciousness.