Why are beauty fans looking to simplify their skincare routines? What does allyship look like in the beauty industry? How are trust and transparency playing an important role for beauty consumers? Why are people getting comfortable with altering the way they look through 'tweakments'?

The increased usage of Zoom and face filter apps has led to rising interest in skincare, beauty treatments, and plastic surgery. But, while the body positivity movement and no make-up looks remain popular, the demand for cosmetic products and procedures has seen no reduction.

Dove has rolled out a campaign to expose the effect of 'toxic' influencer content. As influencers' impact on purchasing decisions continues to grow, these figures provide brands with a vital way through which to reach audiences – but people won't accept messages that don't align with their values.

Harry Styles has made a foray into the beauty industry with his own make-up brand, Pleasing. It offers gender-neutral and sustainable products that aim to enhance an individual’s natural self – in keeping with the inclusivity and diversity that many people now expect from the beauty industry.