A growing cohort of consumers are modifying hardware from PC towers to mechanical keyboards, customizing their set-ups to suit their needs and taste. In this age of DIY tech, what can brands do to satisfy this growing craving for more creativity and control over hardware?

As marketers increasingly push ads onto the personal devices in our homes, your phone’s lockscreen could be the latest advertising battleground. But as traditional digital advertising is changing, will privacy-savvy Americans accept this, and what can brands do to avoid advertising misuse?

Shadowbanning, a seemingly common but often denied practice by big tech, is helping to further erode people’s trust in social media platforms. How can the brands engaging with these users online foster transparency and loyalty within a growing climate of distrust and paranoia?

L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?