As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.

With increasing societal challenges, people are demanding decisive social action from brands now, more than ever – but this could come at a cost. Canvas8 spoke to Dr. Sourjo Mukherjee, a marketing professor at Audencia Business School, to find out how brands can court controversy without contention.

The gender pay gap is a significant barrier to workplace equality, one that’s fueled by childcare norms that harm women’s earning power and discourage men from taking time off. So, how can employers promote family-friendly cultures that help new dads feel confident enough to take paternity leave?

As the beauty industry grows to encompass values of wellness, uniqueness, and acceptance, it’s vital that it leads the way in inclusivity and action. So how can brands focus on product development and design that appeals to people with disabilities, ensuring across-the-board representation?