In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Due to the new reality of WFH during a pandemic and a growing desire for deeper connections with their kids, Gen Xers are redefining the concept of fatherhood. But while they’re pushing for change, representations remain outdated. So, how do Gen X men relate to traditional family structures?

Brands are increasingly looking to make their advertising more diverse, but why are marginalised fathers being ignored? Canvas8 spoke to Dr. Jennifer Randles, sociology professor at California State University, Fresno, about stigma, stereotypes, and the struggle to be understood.

A changing cultural climate is seeing both men and women shun toxic masculinity and demand new narratives around ‘being a man’. How are brands attempting to break down gender norms and stereotypes, and why is it so important to have diverse representations of manhood in advertising?

From their outward appearance to inner bodily functions, many men struggle to talk to others about how they’re doing. Canvas8 spoke to three experts about how charities and brands can promote open conversations among men about physical and mental health, thereby improving their wellbeing.