Sales of men’s suits plummeted during the pandemic as working from home became the norm. With the return of formal social occasions – most notably weddings – and people tiring of dress-down loungewear, how is this traditional pillar of menswear being reimagined for shifting tastes and expectations?
Eric Musgrave is a renowned fashion industry journalist with more than 40 years of experience observing and commenting on the sector. Formerly the editorial director of fashion industry publication Drapers, he now specialises in the menswear industry and is the author of the pictorial history of men’s tailoring, Sharp Suits.
Kristian Robson has been the proprietor and managing director of Oliver Brown since 1998. Oliver Brown is an aspirational British menswear label, offering the ultimate shopping destination for ready-to-wear collections, bespoke tailoring, formalwear hire, and luxury accessories, with stores in London’s Chelsea and Jermyn Street. Oliver Brown was the official formalwear supplier to Team GB for the Winter Olympics in Sochi 2014 and is the only retailer invited to trade at the racecourse for Royal Ascot.
A pioneer of digital content, The Chic Geek, a.k.a. Marcus Jaye, has grown to become one of the UK’s most respected and influential bloggers on style and fashion. An expert within the men’s style arena, The Chic Geek has previously written for titles including GQ, Shortlist, and Men’s Health, and appeared on TV and BBC radio. His first book, The Chic Geek’s Fashion, Grooming & Style Guide For Men, was published in 2011, and his second, #FashionWankers, was published in 2019.
