How are Gen Y's mindsets shifting around work and life milestones? What are they doing to feel in the loop with fast-moving online culture? And how are their habits being transformed by multiple crises? Our 2022 Generational Snapshot of Gen Y explores the key behaviours shaping this cohort.
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Alice Stapleton is an accredited career coach for those in their 20s and 30s, specialising in career change. She has 13 years of experience coaching Gens Y and Z. As a result, she has a deep understanding of these generations, what they want from their careers, and common challenges they face in life – such as the quarter life crisis, on which she has conducted academic research in the past. Alice regularly speaks to the media about a variety of coaching-related topics and has been featured in The Telegraph, The Financial Times, Forbes, The Evening Standard, Grazia, Stylist, The Times, BBC Radio, Channel 5 News, and talkRadio.
Eliza Borrett is a behavioural analyst at Canvas8. She has a degree in fashion marketing and previously worked in influencer marketing, harnessing performance data to draw insight. She's passionate about exploring the psychology behind human behaviour and intent and the intersection of brand marketing. Outside of work, you can find her thrifting and exploring immersive exhibitions.
