As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?
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Linda J. Ellett is a partner and the UK head of consumer markets, leisure, and retail at KPMG. She has a specialist background in pension advisory to employers and shareholders and leads innovative thinking on spending/saving culture and how to reduce financial anxiety.
Zoe Gunn is a writer, editor, and brand consultant specialising in luxury fashion and lifestyle. Currently the digital editor at Luxury London, she has written for titles including Harper’s Bazaar, Town & Country, and Independent.
Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.
