What can the rise of ‘bad beauty’ tell us about the tastes of a new generation of consumers more focused on individualism and intersectionality than any before? And how do products need to embrace the revolutionary and rebellious nature of Gen Zers in order to win them over?
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Aoife Cullen is a make-up artist and content creator pioneering the ‘bad beauty’ aesthetic.
Emilie Bruyere is a creative strategist with a social-first point of view, helping brands develop their visual language and tone of voice to effectively cultivate strong on- and offline communities. After gaining experience at Dazed Media, Emilie became part of the team working on the content strategy and social content for the launch of makeup brand, ISAMAYA. Recently Emilie co-founded DUSC Studio, a global creative consultancy based between New York and London, creating authentic and meaningful connections within brand and talent storytelling.
Bee Beardsworth is a writer, curator, creator, and cultural/creative consultant based in London. Her work focuses on postmodernism, aesthetics, art, and fashion through the lens of feminism, queer theory, spatial biopolitics, and cultural critique.
