The cost of living crisis has left many people feeling the need to be savvier with their purchases. In turn, long-held loyalties are falling by the wayside as shoppers seek the best deals. How can brands balance convenience, personalisation, and value to meet their customers’ changing needs?
Michael Podolsky is the CEO and co-founder of PissedConsumer.com, an online review platform. He is an entrepreneur, expert in customer service and leadership, and advocate for consumer rights and freedom of speech.
Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.
