The Hispanic community is often lumped together as a singular target audience with many approaches remaining generic and reductive. Canvas8 spoke to creative strategy consultant Michael León-Rivera to understand how brands can accurately represent the subcultures that exist within the population.
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Michael León-Rivera is a creative strategist with an eye for storytelling and an understanding of human behaviour. He has extensive experience developing content and communications strategies across media channels as well as spotting trends and patterns in culture to inform insights. When he’s not helping brands connect with consumers, Michael can be found spending time with his two kids or serving on the board of trustees for the International School of Brooklyn. His passion for uplifting voices makes him an invaluable asset when it comes to creating meaningful campaigns that resonate with audiences.
Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.
