The 2023 Generational Snapshot of Gen X explores why this generation is reclaiming cultural relevance, how another crisis is impacting their approach to saving and personal finances, and why this generation is getting experimental when it comes to healthcare and holistic wellbeing.
- Sector
- Location Global
- Generation
Emilie McMeekan is a writer, journalist, and strategist. She was features editor of The Evening Standard and deputy editor of Tatler Magazine before moving on to become features director of the digital intelligence platform, CORQ. In 2016 she and Annabel Rivkin disrupted the midlife narrative with the launch of their platform, The Midult. They have also written a bestselling book, I’m Absolutely Fine, and have a podcast of the same name.
Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of Vogue, Dazed, The Washington Post, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.
