Mark Beal is a professor of public relations at Rutgers University and the author of ‘Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media’.

Claire Gillman is a journalist, editor, and writer. An expert in alternative health and parenting, she’s the author of We Are The Sandwich Generation: Keeping Everyone Happy and The Best of Boys. She gives talks and interviews and has extensive media experience.

Zoe Keating launched Hello Dame in November 2020. Inspired by the 20-something TikTok entrepreneurs, Keating realised the future was e-commerce and video digital marketing. Thus Hello Dame was born, bringing brow and lash products to women aged 40 plus. Zoe's target market are Boomer and GenX women. From talking to her customers on a daily basis she knows these women feel completely sidelined by large corporations. The prevailing question is "why don't we see 65 yr old women in Nike or Apple ads?" To assume they don't use these trendy products is naive at best and arrogant at worst. Midlife women need lots of role models in the media and Zoe believes it's time to shake things up.

Ben Resnik works at the intersection of politics, technology, and social change, specialising in innovative digital communications for the public good. He has held key positions at leading political technology firms like DSPolitical, Swing Left, and People First, contributing to the Democratic House sweep of 2018 and Joe Biden's victory in 2020. Also a trained speechwriter, counter-disinformation practitioner, and member of the Truman National Security Project, Ben is an expert both in how to craft an effective message, and how that power is used to empower and mislead in today's digital world.