Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.

Kelly Atterton is a beauty industry expert and founder of the California-based tween and teen skincare brand Rile. She previously covered beauty trends as the West Coast editor of Allure, as well as working at both Vanity Fair and Vogue.

Fiona Frills is the founder and CEO of Frilliance, a clean beauty brand for teens and tweens she launched in 2017 at the age of 14. She is also an influencer with over a million subscribers on YouTube and 212,000 TikTok followers.

Gen Alpha (born 2011-present)

United States

Skincare

Globe Newswire

Interview with Fiona Frills conducted by the author

Piper Sandler

Archrival

Glossy

USA Today

After School

The Business of Fashion

Interview with Kelly Atterton conducted by the author

Exploding Topics

News Medical Life Sciences

TikTok

Beauty Packaging

Insider

The New York Times

In the past, the tween skincare market was dominated by legacy, utilitarian drugstore brands like Clearasil and Neutrogena. But today’s Gen Alphas are seeking products to help them put their best face forward. So, what can brands look out for as Alphas strike up a new skincare conversation?