Mark Beal is a professor of public relations at Rutgers University and the author of ‘Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media’.

Steve Wardlaw is chairman of Emerald Life, an insurer that he founded in 2016 to offer equality to everyone in insurance, focusing particularly on women and the LGBT+ community. Emerald Life has won several awards for how they have changed the insurance sector for under-represented groups. Wardlaw is still a regular advocate on trans and HIV issues.

Gen Z (born 1997-2010)

Money

Travel and Leisure

The Independent

Travel Weekly

Expedia Group

Research Live

The Travel Daily

YouGov

GWI Travel

Ancileo

Clearpay

ITIJ

PhocusWire

Insider Intelligence

Revolut

Macneill Group

Startups of London

As the purchasing power of Gen Z picks up, so does their desire to travel the world. Why then are the younger generation so reluctant to take out travel insurance coverage, and how can travel insurance providers better cater to this hyper digitised and experienced driving generation?

Archetypes

Sage

Magician

Why Gen Zers are travelling more but insured less