Anna is a behavioural analyst at Canvas8. Her background in journalism spurred her interest in the intersection of power, identity, and media. She has a master’s in Gender, Media and Culture from The London School of Economics, where she researched media representation and diversity. Outside of work she can be found gardening, taking too many photos, or endlessly trying to crochet the same scarf.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

United States

Money

Technology

CNBC

Yahoo

Bank of America

Newsweek

The Guardian

The Los Angeles Times

Fortune

Research conducted by Canvas8

Under prolonged economic pressure, Americans are moving beyond simply bargain hunting, with many rethinking their daily financial behaviors. Canvas8 spoke to eight people from across the US about how they’ve adjusted their spending habits and what tools they use to stay on top of their finances.