What’s the future of the KSA mall?
REPORT
9 Nov 2023
What’s the future of the KSA mall?

With the Vision 2030 project driving cultural reform and changing everyday experiences across a range of sectors, new conversations around identity are emerging. How will this moment of transition impact of the future of the Saudi mall? And how will new expectations change retail experience?

Aleksandar Josipovic

Aleksandar Josipovic, a distinguished leader in the luxury sector, is a visionary force known for his exceptional contributions to sales, marketing, and innovation. With over 25 years of experience, he has left an indelible mark on the Middle Eastern and APAC markets. As the founder of The Dark Ink, a prominent consultancy and coaching company. His pioneering work in implementing AI technologies has revolutionised the luxury industry, driving remarkable growth and keeping it at the forefront of innovation.

Wassila Aziz

Wassila Aziz is an entrepreneur, creative director, and the founder of INFLUENTE, an agency dedicated to women in the Middle East. Wassila's expertise has led her to collaborate with esteemed global brands, including Hermès, LVMH Parfum & Beauty, dinh van, and Burberry, as well as regional favourites such as Bouguessa, Gafla, and Maryam Omaira. Wassila also founded Apartment 7B, an innovative platform for emerging designers to reach a broader audience. Her success with regional pop-ups led to an international collaboration with Printemps Haussmann in 2023.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.