Why are Gen Zers turning to Pinterest?
REPORT
30 Nov 2023
Why are Gen Zers turning to Pinterest?

Unlike any other social media platform, Pinterest’s search and visual management tools offer limitless inspiration and access to trends, and this unique model is capturing the hearts of Gen Zers. How can brands ensure their Pinterest strategies are on track to engage the world’s largest generation?

Jeanette Nkwate

Jeanette Nkwate is a content and social media specialist and strategist with over 10 years worth of experience. She is currently based in London and helps empower companies and brands to do amazing things with their content.

Gregg Witt

Gregg Witt is a senior marketing strategist, youth, and creator specialist, best-selling author of The Gen Z Frequency (2018) and youth brand builder with over 25 years of experience. He helps co-create relevant brands, products, campaigns, and experiences that impact change, drive business growth, and resonate with young people and niche audiences.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.