Are bots the new besties?

©replika, 2024

REPORT

16 Jan 2024

Advancements in AI have allowed for the development of AI companions, chatbots, or AI-generated voices (akin to Siri) that humans are turning to for company, advice, and romantic gratification. But who’s turning to them, and why? And how can brands partake in their ubiquity?

Sectors
TechnologyHome and Relationships
Location
United States

Kelly Merrill

Kelly Merill is an assistant professor at the University of Cincinnati focusing on health, identity, and technology. He’s contributed to a slew of papers investigating AI companions’ propensity to act as teachers, romantic partners, and newscasters.

Sanne Fouquet

Sanne Fouquet is the founder and CEO of Melon, an AI utility companion or self-professed ‘thought partner’ designed to help users reach their potential.

Juno Kelly

Juno Kelly is a London-based journalist focusing on internet trends and subcultures. Her work has appeared in The Cut, Vogue, Vice, The Independent, i-D, The Fence, Service95, and more.