Nicolas Lopez is a New York-based behavioural analyst at Canvas8. He holds a degree in political science from Columbia University. His research is driven by the relationship between the political, material, and cultural spheres. Outside of work, he can be found writing fiction and riding his bike with no hands.


In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

United States

Shopping

Los Angeles Times

Martech

Manhattan Associates

New York Magazine

Harris Poll

Statista

Despite the omnipresence of online retail, where everything can be purchased in a couple of clicks, people continue gravitating to brick-and-mortar locations for certain products. Canvas8 spoke to seven people across the US about what encourages them to take a trip to the store.