Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

People may not realise it, but they have an innate knowledge of prices which are constantly being used to make decisions. Canvas8 spoke to Professor Quentin André to find out how consumers’ ability to weigh up affordability is impacted when they’re juggling multiple searches and options.

As food prices remain high, Americans are focusing on how to maximize loyalty programs to stretch their dollars. Grocery stores and app-based food retailers are enhancing loyalty programs with noticeable pay-offs for membership fees and special gifts to keep the feeling of splurging alive.

Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?

Online grocery store Martie offers surplus foods directly to shoppers in a bid to prevent waste and tackle food insecurity. As people's shopping behaviors change amid the rising cost of living, can brands align with eco-conscious consumers that have increasingly limited budgets?