Fashion and Style Sector Snapshot: April 2024
REPORT
17 Apr 2024
Fashion and Style Sector Snapshot: April 2024

How are micro-trends reshaping our understanding of personal style? In what ways are fashion brands engaging with technology acceleration? Why are fashion labels engaging with and subverting cancel culture? What is the future of femininity in a post-Barbie world?

Christopher Morency

Christopher Morency is the co-founder of EDITION, a strategy firm co-founded with Tom Garland. He previously held the role of chief brand officer at luxury group Vanguards and has a decade of experience as an editor at The Business of Fashion and Highsnobiety and as a consultant for Gucci, Dunhill, Marni, and Lego. Morency launched Highsnobiety’s first insights vertical, which included a white paper series with Boston Consulting Group and multiple other channels and tools that served as the foundation for the company’s next growth phases.

Rian Phin

Rian Phin is a writer, designer, and video producer based in New York. They have produced work for HBO, HighSnobiety, and SHOWstudio and built strong social media followings with their fashion commentary on Twitter, TikTok, and YouTube.

Martine Jarlgaard

Martine Jarlgaard is a change leader, interdisciplinary innovator, entrepreneur, strategist, and public speaker. She has over 15 years of leadership experience in corporate, start-up, and business development with brands such as Vivienne Westwood and Diesel. Jarlgaard has been described as a ‘technology pioneer’ by Forbes and Fast Company. She merges XR, art, fashion tech, and climate action to challenge human behaviour and accelerate global impact.

Anastasiia Fedorova

Anastasiia Fedorova is a senior insights editor at Canvas8. A writer, curator and cultural strategist, she specialises in art, fashion, design, technology and visual culture. Her personal work explores sexuality, identity and queer communities while interrogating our place in a world shaped by rapidly changing technologies. As an avid sci-fi fan since teenage years, she is always interested in thinking about multiple and diverse futures.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

Alex Strang

Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.