Online luxury shopping is advancing at a rapid pace, leaving multi-brand retailers scrambling to remain relevant to consumers with access to a variety of choices. Canvas8 spoke to Helene Holzmann about interacting with luxury online and how brands can sustain emotional connections beyond a purchase.
Helene Holzmann is a luxury retail consultant. She has over two decades of experience developing and delivering with some of the world's most respected, influential, and innovative brands across jewellery, watches, luxury mobile phones, and luxury leather goods. A native French speaker, she has delivered outstanding retail results in both the UK and France, including establishing a retail presence in the UK for brands such as Chaumet, Goyard, Delvaux, and Valextra. She has focused on retail consultancy since 2020, helping luxury start-ups with their strategy and private equity funds select luxury brands to invest in.
Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows.