What do Gen Zers want from women’s magazines?
REPORT
10 Jun 2024
What do Gen Zers want from women’s magazines?

The magazine industry has gone through many transformations, from Gen Yers flicking through photoshopped fashion spreads to the digitisation of these publications and a greater awareness of self-love and body positivity. With print readership on the decline, what do Gen Zers want from women’s mags?

Serena Smith

Serena Smith is deputy editor at Dazed Digital and a freelance writer for publications including The i, The Guardian, and Prospect. She regularly writes about culture, lifestyle, and politics, and is currently based in London.

Navi Ahluwalia

Navi Ahluwalia is the UK editor of Hypebae, the sister publication to Hypebeast. She covers fashion, footwear, and culture, alongside sustainability and industry news, with a focus on inclusivity and representation within the industry.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.