Alice Porter is a London-based freelance writer and journalist who writes for publications including 

People are interrogating the meaning of gender in a polarised society

Byegender

Josh Carter is a director of UK distributor SG Brands as well as a co-founder of Fiole, an online platform for artisan fragrance brands. Along with his business partner, Samuel Gearing, he is a regular commentator on the fragrance industry.

TJ creates TikTok content around fragrances to an audience of over 160,000 followers. He has interviewed public figures such as AJ Tracey and has collaborated with brands including Guerlain, Lynx, Montale, and Mancera.

United Kingdom

United States

Beauty

Fragrance

Cosmetics Business

Mintel

Forbes

Interview with Josh Carter conducted by the author

Vogue

Interview with TJ conducted by the author

McKinsey & Company

Attest

Statista

Beauty Matter

Vogue Business

Ipsos

Refinery29

The Benchmarking Company

Journal of Cleaner Production

Packaging Europe

BeautyMatter

PR Newswire

YPulse

The beauty market is growing more diverse with the rise of gender-neutral products, subsequently changing how Gen Z and Y men perceive and purchase a range of cosmetics. How is this shift impacting the ways they collect and use fragrances specifically? And what kinds of scents attract them?

Cultivate

Values and Identity

How Gen Z and Y men are approaching scent in 2024