How luxury will play a key role in the 2024 Olympics
REPORT
19 Jun 2024
How luxury will play a key role in the 2024 Olympics

Luxury fashion behemoth LVMH is the ‘premium partner’ of the Paris 2024 Summer Olympics, with Louis Vuitton leather goods, Moët & Chandon champagne, Hennessy cognac, and other luxurious touches embellishing the Games. But what’s new about this intersection of sport and luxury – and what does it mean?

Elizabeth Solaru

Founder of Luxury Business Emporium and a leading expert in luxury, Elizabeth Solaru has worked with ultra-high-net-worth individuals and royal families, and collaborated with luxury brands including Harrods, Oscar de la Renta, and Fendi. Her work has appeared in Vogue, Tatler, HELLO!, Martha Stewart Living, Wedluxe, and The Telegraph.

Karl Thomas Smith

Karl Thomas Smith is the editorial director of the sustainability-focused outlet FUTUREVVORLD and the former EMEA head of editorial for streetwear outlet Hypebeast.

Marianne Eloise

Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.