Laura Jolly Yan heads up TrendBible’s consultancy division, working across disciplines and providing bespoke solution-driven consultancy that combines strategic thinking with actionable trend insights. As a working mother, raising children and the effects of rising costs on families are topics that are close to both her heart and work life as a trend forecaster.

Cat Hufton-Schiorlin is a London-based freelance journalist specialising in fashion, beauty, parenting, family, and lifestyle. She splits her time between editorial, commercial, and copywriting projects. She is also the creator of The Freelance Parent, a free newsletter for parents who work for themselves. Here, she covers a range of topics including mental health, self-esteem, money, and the ups and downs of everyday life with children.

​​Rebecca Pol is an international marketing and branding specialist with an ultra-niche in Gen Y parents. Her book, Millennial Parenting, was published with the international agency Borgerhoff & Lamberigts after six years of research among Gen Yers with kids. The main message of the book is that marketing towards parents should be inclusive with no gender division because there is no such thing as information that ‘suits’ birthing and non-birthing parents. If we approach all equal, equality can come into sight.

Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.