Is fashion finally tackling its ageism problem?
REPORT
9 Jul 2024
Is fashion finally tackling its ageism problem?

Fashion has famously been an industry that favours the young, however, we’re seeing a rising trend of older models and celebrities starring in campaigns, from Maggie Smith for Loewe and Charlotte Rampling for Massimo Dutti. As brands embrace older stars, is age inclusion finally in vogue?

Fiona Lambert

Fiona Lambert is the former managing director of Jaeger at M&S and previously held senior roles at Next, Asda, Dunelm and River Island across design, buying, sourcing and quality control. An ambassador for The Retail Trust, Lambert has won several awards including the 2019 Digital Ambassador for the Leicester Mercury Women in Business Awards.


Rachel Peru

Rachel Peru is a model, body confidence activist, midlife influencer and podcaster. Since beginning her modelling career aged 46, she has appeared in many inclusive lingerie and swimwear campaigns for fashion retailers including Swimsuits for All, F&F Clothing and JD Williams. Now 54, Peru is a passionate advocate for the inclusion and empowerment of midlife and older women in the fashion industry.

Paula Moore

Paula Moore is a 51-year-old fashion director for Woman & Home and a stylist with over 30 years of experience. Moore helps women in midlife showcase their personality and passions through their clothing.

Kat Romero

Kat Romero is a writer and journalist with over a decade's worth of experience in the industry at a national level. She's worked across multiple sectors within journalism, focusing on lifestyle, consumer trends, health, relationships, and parenting content.