Do Britons want big feelings with their entertainment?

©Cottonbro Studio (2020)

REPORT

9 Aug 2024

As Britons continue to navigate polycrisis, they’re seeking emotional repireve, solace, and immersive escapism from their entertainment. Canvas8 spoke to seven people from across the UK to find out which emotions – from fear to nostalgia – they’re most likely to engage with in media.

Sectors
Media and EntertainmentTV, film, and social media video
Location
United Kingdom

Tami Makinde

Tami Makinde is a Behavioural Analyst at Canvas8. With experience in leading a global newsroom and pioneering cultural conversations, she pivoted to behavioural insights. A lover of literature, alt-pop, and SZA, she spends her time discovering new music or dissecting her favourite TV shows.

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