How can retailers address returns culture in the US?
REPORT
27 Aug 2024
How can retailers address returns culture in the US?

Returns have become a significant aspect of consumer culture in America, largely due to the widespread embrace of e-commerce. Yet while this service makes the shopping journey more convenient – often at no extra cost – it presents a major challenge for online retailers. What’s the solution?

James Firestein

James Firestein is the founder and CEO of OpenLuxury, which helps to find, sell, and authenticate luxury resale – with an emphasis on luxury handbags, such as those from Gucci and Louis Vuitton. OpenLuxury was founded to make luxury resale safe, accessible, and convenient for all. Having worked in luxury resale for nearly a decade, James became well acquainted with the inconvenient and opaque nature of the industry, especially as it grew.


Lana Ashby Rowder

Lana Ashby Rowder is a leading expert in the personal styling industry and the founder of lookingGLASS. With years of experience as a personal stylist, Lana has dedicated her career to making personal styling accessible and convenient for a broad audience. Under her leadership, lookingGLASS has revolutionised the way people approach fashion and personal styling.

Avonne Thompson

Avonne Thompson is the founder of Ever Petite, a shopping platform specifically catering to women wearing petite sizes. Being petite, Thompson encountered difficulties finding clothing that fit her 5'4” frame. Consequently, she created the company to offer a wide range of petite sizes across various brands all in one place. Launching later this year, the platform will serve as both a shopping destination and a celebration of the unique needs and styles of the petite community.

Meehika Barua

Meehika Barua is a freelance journalist covering lifestyle, social issues and culture. She has written for Vogue, Cosmopolitan, The Guardian, The Washington Post, Tatler, The Spectator, Glamour, Business Insider, Elle, The Independent, Allure, Al Jazeera, Harper's Bazaar, Grazia, among other publications. She has been nominated for various awards such as the Journalist of the Year award for Asian Media and The Rising Stars Global Award for achievement. She won the Journalism Now Scholar competition by Thomson Reuters in 2018.