Why luxury thrives Down Under despite the cost of living
REPORT
14 Oct 2024
Why luxury thrives Down Under despite the cost of living

While cost of living pressures persist, luxury sales are booming in Australia, partly due to international tourists and the country’s growing wealth. As global brands seek to expand their presence in the market, how can they adapt their stores and use collaborations to edge out the competition?

Angela Cruz

Dr. Angela Cruz is an associate professor in marketing at Monash University (Caulfield, Melbourne) and holds a PhD in marketing from the University of Auckland. Angela's research is focused on theories of consumption, marketing communication, and branding at the boundaries of markets – referring to liminal market spaces where complexities, ambivalences, and transformations abound.

Jim Tsagalis

Jim Tsagalis is the managing director of Lease Equity, one of Australia’s leading commercial property agencies, based in Perth. He has over 25 years of commercial property experience including retail, industrial, and commercial property, with a particular luxury brand expertise.

Heidi Bain

Heidi is an Australian writer, whose human behaviour studies led to her fascination with what makes us weirdly human. With a career that’s combined communications, community work, and corporate roles, she’s campaigned for children’s rights in Asia, designed social programmes for vulnerable Australians, and headed up a sales team in the fashion sector. Sometimes you’ll find her in a remote village, quizzing locals about the rituals and traditions that make them uniquely them.