As generational assumptions shift, brands have a unique opportunity to connect with Boomers by going beyond stereotypes and generalisations and truly understanding what they want. Our Spotlight explores how can brands help Boomers find more intensity in their Third Chapter.
James Fox is the head of data and analytics at Canvas8 and has nearly 20 years of experience in data-led, multi-methodology research programmes. James joined Canvas8 in 2017, bringing their experience of working across sectors and methodologies, including technology, FMCG, and finance via online consumer panels, focus groups, and one-to-one interviews. James has played a key role across a range of international programmes, leveraging experience in qualitative and quantitative methodologies to deliver impactful, actionable insights. Their work has produced insights and tools for clients including The New York Times, Microsoft, Sony, Samsung, the British Government, and Google.
Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.