How TikTok Shop is revolutionising UK beauty e-commerce
REPORT
28 Oct 2024
How TikTok Shop is revolutionising UK beauty e-commerce

TikTok is fast turning into an online shopping destination, and it’s reshaping the way we shop as a result. No industry has been more affected by this online retail revolution than the beauty business. How has ‘shoppertainment’ sent sales of make-up, skincare and hair care soaring?

Jacqui Ripley

Jacqui Ripley is a beauty brand consultant developing founder-led brands in the beauty, skin and hair care, and wellness space. She’s an advisory board member of the Brand Book, a service connecting beauty brands with retailers, and she hosts the Instagram Live series Brand Talk, where she interviews influential figures in the beauty world.

Amy Barber

Head of marketing North America for Tangle Teezer, a British hair care brand best known for its hairbrushes, Amy Barber oversees all aspects of marketing execution and strategy for Tangle Teezer’s global market, including digital, influencer, PR, and trade marketing.

Isolde Walters

Isolde Walters is a freelance features journalist who writes for The Telegraph, The Times, The Daily Mail and the i newspaper, among other publications. She has worked in newsrooms in London and New York and specialises in writing about relationships, wellness, personal finance, and how we live now