What’s behind the rise of Nigerian alcohol brands?
REPORT
7 Nov 2024
What’s behind the rise of Nigerian alcohol brands?

Alcohol consumption in Africa has often been led by lifestyle aspirations but now Nigerian artists are taking innovative, collaborative, and non-commercial approaches to producing alcohol by infusing craft beers and gins with botanical flavours and contemporary African narratives.

Emeka Ogboh

Emeka Ogboh is a Lagos and Berlin-based artist who developed the craft beer Sufferhead in response to meeting African migrants in Germany. He has also launched a new gin called Stop the Boats, which is infused with Nigerian and Tasmanian botanicals. He has worked in partnerships with Art Basel and the Taylor and Smith distilling company.

Zina Saro-Wiwa

Zina Saro-Wiwa is an LA and Nigeria-based visual artist and filmmaker and the founder of the Illicit Gin Institute, a conceptual think tank that uses palm wine spirit as an exploratory framework to expose surprising narratives about the Niger Delta. Out of this project has come the 43%-proof Sarogua gin brand, which is distilled in Nigeria and distributed via international tasting events, performance lectures, and online, including through the purchase of NFT Sarogua art bottles.

Nana Ocran

A former Editor of the Time Out Group’s series of guides to Lagos and Abuja, Nana has over 20 years of experience as a writer, editor and cultural consultant. She Founded the digital platform, People’s Stories Project and is also an Associate Lecturer at Omnes Education (London), a liberal arts school that is headquartered in Paris. She has worked in a cultural capacity with global brands and organisations including Danish Film Institute (Copenhagen), Institute of International Visual Arts (Iniva), Rolls Royce Muse (UK), Design Indaba (South Africa) Pernod-Ricard (Paris) and is an ongoing consultant for British Council (UK).