China’s streetwear explosion is driven by Gen Z’s penchant for self-expression, hip-hop culture, and functional fashion. As homegrown icons and influencers take the scene by storm, how can brands tap into this thriving movement and capture the attention of China’s trendsetting, fashion-forward youth?
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Patrick Steijlen is a Mandarin-speaking Dutch entrepreneur, with over a decade of experience working in China. He specialises in cross-border market entry, combining his deep understanding of Chinese culture and business practices to support Western businesses entering the Chinese market. His extensive experience has provided him with unparalleled insight into the complexities of scaling Western brands successfully in China.
Andrew Lam, with over 25 years in the apparel and footwear industry, is the co-founder of TouchLDN, a London-based agency offering accessible trend forecasting and brand management. Previously, at Brainstorm London, he led sales and market planning as the managing director. At Sugi International in China, he also managed several key accounts. Lam also served as the regional product manager for the Asia-Pacific region at FILA China and has overseen partnerships with major brands such as Armani, Dolce & Gabbana, and ASOS. He holds a master's in business and marketing from the Macquarie Graduate School of Management and a bachelor's from the University of Hong Kong.
Kiara Remigio is a senior associate and key account manager at Lazada E-Services Philippines, specialising in e-commerce with brands like Adidas and Anta. Previously, she spent over seven years at SM Retail as a senior merchandise manager, overseeing key apparel categories such as underwear, activewear, and boys' teenwear. Her experience also covers supply chain support at Shell’s International Marine division, where she managed logistics and stock processes. Kiara began her career in corporate marketing at Ayala Land, Inc., contributing to recruitment, events management, and social media, and to all her work brings a strong background in retail, supply chains, and merchandising.
Nicole is a copywriter and marketer who keeps a finger on the pulse of all things pop culture. She has over half a decade of experience crafting advertisements for various brands and writing for multiple publications, including Mashable, The Daily Beast, Hello Magazine, The Sun, Popular Science, and Inverse.
