Why cinema lovers are luxury's next opportunity
REPORT
19 Nov 2024
Why cinema lovers are luxury's next opportunity

Luxury fashion houses in Paris are moving to the silver screen, producing films to deepen their cultural influence and connect with new audiences. As they step from the runway to the cinema, how can other brands harness this shift to elevate their storytelling and create more immersive brand experiences?

Elizabeth Solaru

Founder of Luxury Business Emporium and a leading expert in luxury, Elizabeth Solaru has worked with ultra-high-net-worth individuals and royal families, and collaborated with luxury brands including Harrods, Oscar de la Renta, and Fendi. Her work has appeared in Vogue, Tatler, HELLO!, Martha Stewart Living, Wedluxe, and The Telegraph.

Steven Salter

Steven Salter is a London-based editor and brand strategist, with 16+ years in the fashion industry. Over this time, he’s helped ambitious luxury, retail, and lifestyle brands evolve by cultivating their place at the intersection of creativity, culture, commerce, community, consciousness, and positive change.

Tessa Love

Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.