Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, 

Matt Little is an entrepreneur and the managing director at Festoon House.

Dan Ben-Nun is the CEO and founder of Adspace, a full-service strategy, design, and digital marketing agency that helps emerging and established brands grow. With over 14 years of marketing experience across ten different roles, Ben-Nun has driven growth for numerous multimillion-dollar businesses, contributing to over 30 successful projects. 

United States

Shopping

Live broadcasts and events

The New York Times

Interview with Dan Ben-Nun conducted by the author

LG Ad Solutions

YouGov

Forbes

EMarketer

Interview with Matt Little conducted by the author

The Current

Marketing Dive

Numerator

The Drum

Sports Business Journal

Stream TV Insider

Adweek

Statista

Uniqode

Brands are transforming TV viewing with shoppable ads, turning passive audiences into active shoppers. By leveraging real-time behavior and cultural moments like the Super Bowl, these spots are helping simplify purchases and successfully tap into desires for instant gratification.