The rise of #FilmTok has sparked a substantial shift in how young people engage with movies – both new and old. As a result, studios are catching up and attempting to incorporate the platform’s communities into their marketing strategies. But what’s the secret to success in this fast-moving space?
Karim Salama is the director of E-innovate, a digital marketing agency. He specialises in marketing strategy and technological integration – essential aspects of film promotion. His entrepreneurial background gives him a unique perspective on marketing innovation and audience engagement, making him well-suited to advise on leveraging digital platforms for effective film marketing campaigns.
Louise Burke is an actor and musician with experience in productions that span Hollywood and Bollywood. Notable appearances include in Netflix’s The Crown and Danny Boyle-directed Disney series Pistol. She is also a musician and has released two singles.
Caitlin Jardine is a social media manager at Ellis Digital. With a wealth of experience in social media strategy and management, Caitlin has a proven track record of driving campaigns to viral success. She specialises in creating impactful content and leveraging platforms like TikTok to achieve measurable results. Caitlin’s expertise spans audience engagement, trend analysis, and optimising social media for brand growth.
Lauren Richardson is a senior PR executive at Marketing Signals with experience in public relations and communications. She has spent over ten years in the industry, working for a number of clients in a variety of industries including finance, retail, fashion, beauty, energy, technology, food, and defence.
Meg Walters is a UK-based freelance writer who specialises in entertainment and pop culture. She has written for publications including GQ, Glamour, Stylist, Refinery29, The Daily Beast, Vulture, and others. She specialises in covering how film and TV shift alongside larger cultural trends and generational culture gaps.
