How overtourism is changing Brits' travel habits
REPORT
23 Dec 2024
How overtourism is changing Brits' travel habits

When it comes to travel, mindsets are shifting. As awareness of overtourism grows, Brits are becoming more intentional and conscious tourists. Brands and businesses that educate and empower travellers on how sustainable travel can be a force for good will come out on top.

Amanda Ho

Amanda Ho is a Chinese-American, New York-/Lisbon-based entrepreneur, brand strategist, and travel expert committed to helping the travel, tourism and hospitality sector become a force for regeneration and healing. As the co-founder & CEO of Regenerative Travel, an association of travel companies, Amanda has spearheaded a global movement towards regenerative tourism.

Justin Francis

Founder and executive chair of Responsible Travel, the world’s first and largest responsible-holiday company, Justin Francis advises the UK government on nature and is chair of Projects for Nature, a digital marketplace connecting nature projects in the UK with corporate donors. He also sits on the board of directors for Saruni Basecamp, which offers community-based safaris supporting conservation in Kenya.

Hazel McGuire

Hazel McGuire is the general manager for the UK & Ireland at Intrepid Travel, a world leader in responsible travel. With 17 years of experience in senior commercial, marketing and general management roles, predominantly in the travel and transport industries, she now leads Intrepid's continued growth across the UK and Europe, with responsibility for ensuring that the company achieves its goals in balancing purpose and profit.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.