How WNBA players broke the boundary between fashion and sports
REPORT
23 Jan 2025
How WNBA players broke the boundary between fashion and sports

WNBA players are at the center of a cultural shift, merging sports and fashion like never before. From tunnel walks to boundary-breaking brand partnerships, these athletes are rewriting the rules of style and reshaping the perceptions of women in sports.

Laura Gentile

Laura Gentile is a seasoned sports media executive and the founder of espnW, a groundbreaking platform dedicated to women who love sports. During her 20-year career at ESPN, Gentile served as senior vice president of marketing. Recognized by Forbes as one of the “Most Powerful Women in U.S. Sports,” she is known for her expertise in brand-building and purpose-driven marketing.

Courtney Mays

Courtney Mays is a renowned stylist who is celebrated for her expert approach to fit and her work with top athletes like Chris Paul, Breanna Stewart, and Sue Bird. Recognized as one of the 100 Most Influential Black Women in Sports by Sports Illustrated in 2022, Mays advocates for size inclusivity and elevates small, minority- and women-owned businesses.

Kehinde Adepetun

Kehinde Adepetun is a versatile writer and researcher, known for her insightful analysis and captivating storytelling. With bylines in respected outlets such as Black Ballad, Navii Media, and Tagg Magazine, her work often explores the intersection of culture, identity, and social trends.