Sustaination is a website promoting local food that puts sellers in touch with potential buyers. Local producers briefly explain their specialities, and Sustaination will connect them with people nearby who have expressed an interest in those items.

While some people are bypassing the butcher in favour of curing their own meats, another set can’t be bothered to even turn on the oven and are sending the posh ready meal market soaring. But as people's tastes split into two extremes, what’s prompted these new habits?

With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can big food companies challenge the perception that they're part of the problem?

Whole Foods has unveiled its plan to increase loans offered to local producers by $15 million in 2014. The increase in local shopping habits has been tipped to continue as one of the most important trends of 2014.