Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

Nearly 60% of Brits watch online video every day. The internet has broadened our tastes – from Venezuelan novellas to K-Pop videos, the living room has gone global. By crowdsourcing subtitles, streaming site Viki makes TV shows from all over the world accessible to everyone.

When shopping online, it can be difficult to know whose opinion to trust. We spoke to a group of young shoppers to find out more about how they use customer reviews and in-store advice to guide their shopping decisions.

Reluctance to purchase online isn’t just down to online security concerns – with some purchases it’s down to uncertainty or lack of product knowledge. We analyse some e-tail devices which combat lack of confidence at point of purchase.