For decades, the karaoke bar dominated Chinese nightlife in both its erotic and more innocent forms. But as young megacity dwellers develop more sophisticated tastes in alcohol, music and social scenes, karaoke is taking a supporting role.

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands, and how do they choose between them? We spoke to marketing professor Lily Dong to find out.

As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

Many claim that public consumption of expensive, ostentatious luxury items is about displaying social climbing. But in China, people increasingly consume luxury in private. It's a kind of "self-reward", says UIBE professor Mike Bastin.