Glasses take the limelight in new Japanese magazine
Thick-rimmed, over-sized or tinted lens, Japan has long regarded glasses as a serious fashion item. Now specs have been given the ultimate fashion accolade; their own fashion magazine. Launched in 2014, ‘Optical’ celebrates all things eyewear.
Specs appeal: how Warby Parker revolutionised eyewear
case study·
1 Oct 2013
80% of the world's eyewear brands are designed and manufactured by a single company. In 2010, a start-up eyewear designer with a revolutionary e-commerce platform set out to disrupt the marketplace. Where is Warby Parker headed next?
Evolving the magazine: how publishers are diversifying
report·
10 May 2013
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new avenues to extend the brand, from leisure to education – a shift with implications reaching far beyond just publishing.
Motherland is a bimonthly magazine published by advertising agency Wieden+Kennedy Delhi. Launched in Autumn 2009 and with a print run of 15,000 copies, it's the only publication in India to focus on contemporary Indian subcultures.
The hipster is defined as the embodiment of Postmodern Irony. But it's not the only group striving for leadership over pop culture; New Sincerity has been singled out as another ideology contender. Is there really a 'battle of the principles'? And how are adverts reflecting this?