One in three teens claim they could make money by creating YouTube videos. The success of social media stars like Bethany Mota shows that celebrity endorsements aren't influential as they used to be. Today's teens want inspiration from cool kids who could easily be their mates.

Gen Z had eluded Subway. Teens are watching less live TV, so they don’t see its ads, and they don't like direct advertising. So Subway launched sitcom The 4 to 9ers, and the first season attracted 18 million viewers. But who wants to watch a TV show created by a fast food chain?

While UK vlogger Zoella has signed a book publishing deal with Penguin, who's the next generation of YouTube superstars? It might just be EvanTubeHD - the channel of an 8-year-old kid who's estimated to be earning close to $1.3 million a year through his viral videos.

Digitisation has exposed kids to far more purchase opportunities and products, so teaching them the value of money is increasingly important. Online family wallet Virtual Piggy places responsibility in kids' hands, while parents maintain control.