We've never been so interested in TV shows - but we aren't watching TV. Instead, we're turning to online video - whether it's Netflix or YouTube. But new technology isn't solely responsible – a wider shift in lifestyles is creating a natural path towards hyper-diversification.

Research from Vibrant Media has found that branded content is almost as trusted as editorial content - while 35% of people trust editorial content, branded advertorial content only lies 2% behind this at 33%. How will brands respond to this surprising revelation?

As transmedia content becomes increasingly popular, Jane Austen’s classic novelPride and Prejudicehas found a new audience throughThe Lizzie Bennet Diaries, a real-time drama that unfolds across multiple platforms.

The word ‘webisode’ isn’t often associated with quality viewing. Finding content worth watching usually means trawling through cat videos and porn. Yet one in three Americans would give up TV in favour of online. CanHigh Maintenancechange perceptions of made-for-web content?

Chaego – whose name is Korean for 'Best' – is an aspiring singer. Mirae – literally translated as 'Future' – is a Samsung employee with her sights set on success as a regional specialist. Together they're the stars of Samsung's six-part web seriesThe Best Future.

Research says Generation Z, those born since 1995, are very different from the previous generation of Millennials. Having experienced one of the toughest financial crises, they are a much more pragmatic generation - 69% would rather be smarter than better looking.

Nearly 60% of young fans in the US would rather watch sport at home than in a stadium to avoid the connectivity black hole. With high speed 4G, Wi-Fi connectivity, and a dedicated mobile app, could the Levi’s Stadium in California represent the future of live sport?

People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with the recent release of their app-game hybrid campaign The Scarecrow demonstrating the power of emotional storytelling.