Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

Gen Alpha (born 2011-present)

Gen Z (born 1997-2010)

Antigua and Barbuda

Latin America

Money

Shopping

Technology

Education

Community and grassroots

'Little spenders: what do today's children spend their pocket money on?', The Telegraph

Interview with Joe Peden, General Manager of Virtual Piggy EMEA conducted by author

'Virtual Piggy surpasses half a million users', The New York Times

'Four easy steps to raising money-smart kids', TIME

'Parents would rather talk about drugs than money', The Huffington Post

'Apple refunds Dad $6000 iPad bill racked up by eight-year-old', CNET

'Parents stung as their children hack accounts', The Times

'Gen Z: digital in their DNA', JWT Intelligence

'The psychology of spending money', Financial Planning

'Which learning methods actually work?', Scott H. Young

'Monkey see, monkey do? Just 1% of kids save any allowance money', TIME

'Virtual Piggy', Twitter

'Virtual Piggy checks into Habbo Hotel', Yahoo

'Virtual Piggy partners with Journeys, leading footwear retailer for teens', The New York Times

'Gourmet kids: the rise of Ella's Kitchen', Canvas8

'Here's where teens spend all their money', Business Insider

'Your teenager online', Resident

Digitisation has exposed kids to far more purchase opportunities and products, so teaching them the value of money is increasingly important. Online family wallet Virtual Piggy places responsibility in kids' hands, while parents maintain control.

Virtual Piggy: the true value of pocket money